Get More Clients Online

Stop Obsessing About Your Online Marketing and Automate It!

Stop Obsessing About Your Online Marketing and Automate It:  7 Simple Marketing Tools That Will Help You Increase Your Visibility, Get More Clients, and Boost Your Bottom Line! Teleclass

Date: Tuesday, Aug. 24, 2010 at 3 PM Eastern (New York) time

Cost:  FREE

Host:  Donna Gunter, Founder, OnlineBizU.com

Do you know what marketing strategies you want to use in your business but you get busy and let things fall through the cracks?  Have you read tons of marketing publications and know what you need to do yet are overwhelmed by all of the details?  Now you can stop your marketing failures in their tracks when you discover my 7 simple marketing tools that will save you time, money, and most importantly, your sanity!

Don't drive yourself crazy trying to keep all of your marketing balls in the air. When you use these marketing automation tools, you'll be amazed at what you can accomplish. 

On this ground-breaking call you'll learn:

• How to effectively manage all of your social networking (and make it EASY to delegate social networking tasks to your team)   
• The #1 way to stay in touch with your prospects  -- and make them feel as though you reached out to them personally -- without ever opening your email program    
• Exactly how to effortlessly create a marketing plan with step-by-step instructions -- and completion dates -- with a few clicks of your mouse     
• The easiest way to create a community of raving fans who eagerly share your work with their networks    
• *My secret to distributing your content to hundreds of sites and thousands of readers -- in only 20 minutes!    
• *An inexpensive way to alert hundreds of print, radio, and broadcast media about your upcoming event --and you'll never have to pick up the phone to call the media again!   
• The most critical link you'll place on your web site, blog or in your email that will fill your calendar with prospect appointments

For more info or to register, visit: http://www.onlinebizu.com/public/613.cfm

Teleseminar Marketing: 10 Secrets to Being the Guest Expert EVERYONE Wants to Interview

I interview guest experts every month as one of the benefits offered on my membership site. Most of the time, the preparation for the interview is fairly easy, as the guest expert sends all the requested information in a timely fashion.  However, sometimes getting the info from the expert (or the expert's assistant) is a nightmare.  The requested info comes in bits and pieces, and that's only after multiple email requests have been sent.

Then, recently, I hit the guest expert nirvana. In one document, this guest sent me EVERYTHING I would need to promote her program to my members, in my ezine, on my blog -- you name it!  Included in her packet were pieces of information that I hadn't even though of requesting but would be useful in getting the word out about her program.  It's no wonder that this guest expert gets invited to speak again and again.  She and her team have made it extraordinarily easy to work with her.

Now, contrast this with another guest expert I contacted, whose work I like and admire.  Her team's response to my inquiry was to send me a two-page form to complete to determine if she was the right speaker for my event.  There were all sorts of question that would be applicable to me if I were asking her to speak at a live event, but I only wanted her to show up for a teleclass.  I took one look at the form, and asked my assistant to tell her team that we had decided to go with another speaker, which was too bad, considering that I thought she had a message my members could use. 

How can you make it easy for your colleagues to ask you to speak to their group or their membership?  Here are 10 elements that you can provide in your signature speech information packet to make it painless for your host to ask you to be a guest and promote your call:

1. Compelling title.  If your signature speech title doesn't pack a punch, it's not going to catch the attention of the audience. So many times my guests have send me their talk descriptions and I've had to help  them "punch it up" a bit and add a hook so that it is compelling to my audience. Take a look at some titles that have captured your attention and see if you can add a "hook" to your talk title with an especially compelling benefit or outcome.

2.  Invitation to sign up for affiliate program.  No one speaks to hear themselves talk -- there's always a call to action to buy a product or service.  Inviting the host to sign up for your affiliate program makes the host much more eager to promote your special offer, as the host will earn a commission on any sales made of your product or service.

3.  Audience handout.  Rather than simply providing a handout, offer the handout via a squeeze page so that you can capture the participant's name and email address.  This is a unique idea that I'd never seen previously.  It's a great strategy for helping you as the guest expert build your list.  Typically if you're a guest for someone else, they promote you and build their list with signups for the program.  This unique strategy helps level the playing field.

4.  Downloadable headshot photo.  Offering your headshot in a variety of sizes and in both color and black and white from a download page on your site makes it easy for your host to pick the best version to use for your program promotion.

5.  Web copy.  Create a compelling description of your talk, including 4-6 "learning points" outlining what participants will gain by participating in your call.  Typically this will include 2-3 introductory paragraphs, your bullet points, and an invitation to participate in the call.

6.  Sample email broadcast. By composing a sample email broadcast, you have eliminated the heavy lifting for your host. Well-written copy for your host means that all she has to do is fill in the time and date of the call, as well as how to sign up, and the broadcast is ready to send to her list.

7.  Bios.  Create both a long bio (200 words) and short bio (100 words) that the host can use to tell her audience about you to promote your program, and note which one (or provide the version) to be used to introduce you during the call.

8. Sample questions and answers.  Typically, when you are a guest on a teleclass, the host will interview you, rather than asking you to provide a full presentation.  Make the task of being a guest easier by providing your host with sample questions to ask you, along with sample answers.  This will enable the host to be a better interviewer and ask better followup questions, thus making the interview flow naturally.

9.  Article. Create an article that is written about the topic of your interview and provide that to the host to use in her ezine or on her blog.  Don't duplicate the points of your presentation; rather, touch on those that you don't have time to cover in your talk.

10. Social networking updates.  Help your host tell her followers and friends about your call by providing 5-10 140-character status updates that she can use to help promote your talk on the primary social networking sites.

If you follow these ten tips, you'll be the guest expert that all of your colleagues will want to interview!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this blurb with it:  Internet Marketing for Introverts Coach Donna Gunter helps independent service professionals who are introverts learn how to authentically market their business and get found online without sacrificing their introverted soul.  Would you like to learn the specific Internet marketing strategies that get results for introverts? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==>http://www.TurbochargeYourOnlineMarketing.com

Easy Telesummit Blueprint Action Coaching Group

Are you feeling frustrated because you can't seem to grow your list quickly with qualified prospects? Have you been struggling to get known in your industry and have failed miserably? Do you need a way to kickstart your business in 30 days or less? Do you want to create information products but are too overwhelmed to even get started? Are you seeking new and innovative ways to become known in a new target market? Would a quick infusion of cash help your business right now?

Did you answer "yes" to any of these questions? If so, it's time to add a virtual telesummit to your marketing mix. Imagine, if you will, putting one strategy in place that could give you:

• a huge list of real, live members of your target market -- all interested in what you have to offer
• thousands of dollars in your pocket, even if you have no list or no product when you begin!
• instant credibility, even when you're relatively unknown in your niche

This is the same strategy I'll be using to turbocharge my business in 2010. Here's your chance to be a copy cat and see exactly how I create my 2010 telesummit plan, including access to all of my checklists, marketing plans, web site templates, and more! That alone is worth the inexpensive fee I'm charging to participants.

Here's what you get if you decide to join us:

-- 4 live Take Action Coaching Group sessions (full of actionable content)
-- mp3 recordings of each call
-- PDF transcripts of each call
-- Private Facebook group where you can get to know your classmates and ask questions or request feedback
-- Swipe files, checklist, marketing plans, and templates you can model and adapt for your event (These are the same ones I'll be using for my event!)

You get ALL of this for only $197 if you're a member of my membership site,OnlineBizU.com or for $297 as a non-member. If you want to join OnlineBizU and then grab the program at the member price, that's great! You can join right here.  The program runs 4 consecutive Mondays beginning November 30 at 4 PM Eastern.

Register for this program here.

Turbocharge Your Online Business with a Telesummit: How to Become Your Industry's #1 Expert, Grow Your List Exponentially, and Put Cash in Your Pocket in 30 Days or Less Teleseminar

Are you feeling frustrated because you can't seem to grow your list quickly with qualified prospects? Have you been struggling to get known in your industry and have failed miserably? Do you need a way to kickstart your business in 30 days or less? Do you want to create information products but are too overwhelmed to even get started? Are you seeking new and innovative ways to become known in a new target market? Would a quick infusion of cash help your business right now?

Did you answer "yes" to any of these questions? If so, it's time to add a virtual telesummit to your marketing mix. Imagine, if you will, putting one
strategy in place that could give you:

• a huge list of real, live members of your target market -- all interested in what you have to offer
• thousands of dollars in your pocket, even if you have no list or no product when you begin!
• instant credibility, even when you're relatively unknown in your niche

This is the same strategy I'll be using to turbocharge my business in 2010.

In this teleseminar, you'll discover:

• Why the current economy makes this the PERFECT time to launch your telesummit
• 5 ways a telesummit will help you create your most profitable year ever
• How to encourage hundreds of people to attend your telesummit -- and what to offer to make your deal irresistible
• The secret to getting anyone to speak at your telesummit, no matter how big the name is

If you are ready to discover how simple it is to grow your list exponentially and become the #1 expert in your industry in 30 days or less, you need to listen to this program!

This is a preview call for my upcoming 4-week training program, Easy Telesummit Blueprint.

Can't make the call? Don't worry! All registered participants will be able to download the mp3 audio of the call.

Register for this program here.

15 Powerful Ways to Promote Your Teleclass

Teleclasses, also referred to as teleseminars, teleconferences, and webinars (with the added component of seeing a presentation) provide a platform for online service business owners to connect virtually with prospects around the world via a teleconference bridge line and share information with them.  Many service professionals use paid or free teleseminars to grow their lists, establish their expertise, and deliver training and coaching programs.  It's an ideal platform for information delivery, as both the presenter nor attendee can listen from the comfort of their home, office or car, without any of the headaches of having to be present for a live, in-person event.

Once you have created a compelling description and list of learning points for your teleseminar, how do you promote your teleclass and find participants?  Here are 15 ways for you to promote your upcoming teleclass:

1.  On your web site. Regardless of your reason for offering a teleclass, you need to create a search-engine optimized page on your own web site that contains an opt-in box where interested participants can opt into your list and get the call-in info for your teleclass.  This is the landing page to which all of your promotional efforts should link.  You may want to use a hover ad promoting your teleclass that pops up when visitors land on your site, or use a graphic popup, like AdImpact.com.

2.  Your ezine and blog.  Be sure to post an invitation to your teleclass within your email newsletter as well as on your blog.  When I'm offering a teleclass, I make the post about the teleclass my featured post on my blog so that it shows up above all other posts while I'm taking registrations for the teleclass.

3.  Events on social networking sites. Both Linkedin and Facebook permit you to create an event (your teleseminar) and invite your contacts and friends to the event.  On Facebook, you'll want to remind those friends who have RSVp'd "yes, I'll attend" to go to your teleseminar opt-in page to register. You may also belong to some niche-specific, target-market-specific, or business-to-business social networking sites which will allow you to create an event and invite your followers to your event.

4.  Press releases.  You can submit this online via a fee-based service like PRWeb.com.  Don't bother with the free online press release services, as your release doesn't go anyplace other than on the site to which it has been submitted, with the exception of PRLog.com, which has been shown to give releases high search engine ranking.  Send your release out to your local media list, as well.

5.  Affiliate Marketing.  Create a special email, blog posting, or Twitter campaign that your affiliates can send out to their lists to promote your event. Remind them to use their affiliate link for your program so that they get proper credit for any registrations. Even if you're holding a free teleclass, your affiliate program should let you to create a special affiliate link to your teleclass registration page for your affiliates and track those registrations and credit the affiliate for any purchases made from your upsell promotion on the teleclass.

6.  Article Marketing.  If you're planning a free preview teleclass where you will offer an upsell to a paid program, begin writing articles and submitting articles on your teleseminar at least 30 days prior to your event,  I use GetMoreClientsArticles.com to help me distribute my articles.  In your resource box, you can offer your free teleclass as your client attraction device, and send readers to your opt-in page as your call to action.

7.  Email signature.  If you correspond frequently via email or participate in online discussion forums or lists, create an email signature either in your email program or as part of your discussion forum profile that specifically promotes this teleclass and sends recipients to your opt-in page.

8.  Viral report.  Write a special PDF report or white paper about the topic of your teleseminar and give it away free of charge to your list and social networking friends with an opt-in box.  Offer your list members and followers the opportunity to give it away, as well.  If you use a viral report brander like ViralPDF, your list members can personalize it with their name, web site, and affiliate link.  Be sure that the report links back to your teleseminar opt-in page.

9.  Discussion lists and forums.  Some lists and forums permit members to overtly promote their products and services on the forums, while others have separate forums and lists specifically for those purposes.  Be sure you know the rules of the list before sending a promotional post.  And, if no overt promotion is permitted, post other comments to the list/forum and use your email signature to help you promote your teleclass as described in #7 above.

10.  Strategic alliance partners.  Ask colleagues with whom you have a relationship and who publish ezines and blogs to pass along your teleclass information to their readers.  Or, you can use DirectoryofEzines.com to help you identify ezines that reach your target market and request that they let their readers know about your upcoming teleclass. If you offer a free event and promise to deliver valuable content, you may have an easier time getting ezine and blog editors to help you promote.  Or, offer them the opportunity to become an affiliate and outline your commission structure to help motivate them to help you promote your program.

11. Speaking.  If you regularly speak to groups and organizations, mention your teleclass to them at your next speaking gig.  Or, ask colleagues if they will sponsor you as a special guest to their list to offer your teleseminar.  Research radio talk shows on BlogTalkRadio.com or podcasts on iTunes.com and contact the host to interview you about the topic of your teleclass.

12.  Purchased advertising.  You can do this by buying classified ads in ezines that cater to your target market, as discovered in #10 above.  Or, you can create a pay-per-click (PPC) campaign on Google , Yahoo, or MSN.  Most of these programs let you set a daily/weekly/monthly budget that you can begin and end as you choose. If you time your teleclass during the time when people are actively searching for information on your topic (like "home owner tax tips" in April before the IRS tax deadline), the greater the likelihood that your PPC ad will yield results for you. 

13.  Audio and video marketing. Create videos about the topic of your teleclass using your webcam, video camera or screencast software and post to the major video sites via TubeMogul or TrafficGeyser.  You can also create a Powerpoint presentation about your teleclass and upload it to Slideshare.net. Lastly, you can create a viral video or movie about your teleclass topic and ask your colleagues and strategic alliance partners to pass that to their lists, as well.

14.  Teleclass promotion sites. There are a number of places where you can post your teleclass either free or for a fee.  Paid listing sites include:

• Teleclass.com
• 24/7 Coaching  (must be a paid member)
• PlanetTeleclass.com:
• FullCalendar.com, (post in the San Francisco area because they seem to have the media most open to posting teleclass info)
• Solo-E.com,  (you have to pay to be an expert here to post your teleclass)

Free listing sites include:

• Seminar Announcer  (I'm not sure if this site is still active)
• Craigs List:  (can only post in one city without being penalized and removed from the listings)
• Conference Call University  (You do have to place a link to their site on your event page)
• Find Free Seminars
• All Conferences

Also search Yahoo Groups and Google Groups for any teleclass announcement lists.

15.  Track your results.  You need to know what promotional efforts are bringing you the best results.  Create a specific URL (like through BudURL.com, for example) where you can track the click-throughs on any promotion.  Or, use a tracking service like Hypertracker.com to track your results.

Add teleclasses to your marketing mix.  Watch your business gain credibility and see how quickly your list grows!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this blurb with it:  Internet Marketing Automation Coach Donna Gunter helps independent service professionals create prosperous online businesses that make more profit in less time by teaching them how to automate their businesses, leverage their expertise, and get found online.  Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.TurbochargeYourOnlineMarketing.com

The Entrepreneur's Secret Weapon: How to Leverage Your Time, Money & Energy to Create Your Lifestyle Business

I've flung open the doors for my list members and my social networks for this normally members-only event because I believe so strongly in the content -- I hope you decide to join us for this free call!

Have you ever felt stuck at a certain level of success because you couldn't possibly squeeze anything more into your already crazy-busy schedule? Do you long to hand off those energy-draining tasks you hate doing and procrastinate completing but don't know how? Are you still doing everything yourself because you can't imagine anyone being reliable or good enough to get the job done properly?

If you answered yes to even one of these questions, you are losing hundreds of thousands of dollars in lost opportunities, money in the bank and time off to pursue your bigger passions in life!

It's time to learn the secret to creating a seven figure freedom-based business leverage!

You'll find out:

• How delegating just three simple jobs can free you up to double your income and time-off.

• An easy-to-follow formula that will help you determine what to delegate and what to keep so you stay focused on your highest payoff activities.

• The three deadly mistakes entrepreneurs make with their teams and how to avoid making them.

• A simple two-step plan to make money instantly by outsourcing and delegating

• The million dollar question you MUST ask yourself before you hire a team (hint: it helps you hire the right people, for the right reasons so you get the right results)!

====>>>>  Register for the call here.

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--> It's My Next "Internet Marketing Thursday" call...

THURSDAY AFTERNOON, March 19, 2:00pm Eastern

TOPIC: "The Entrepreneur's Secret Weapon: How to Leverage Your Time, Money & Energy to Create Your Lifestyle Business" featuring OnlineBizU's Virtual Team Expert, Melanie Benson Strick

Melanie Benson Strick is the Million Dollar Lifestyle Business Coach because she knows first-hand how to build a successful, thriving company with her secret weapon -- LEVERAGE. Having learned first-hand the difference between a struggling solo-practice and a thriving six+ figure business, Melanie works exclusively with entrepreneurs who want to skyrocket their profits so they can experience more time off. With over 12 years experience in corporate project management, advanced results coaching and leadership development, Melanie turns her clients into profitable, high-payoff success stories. Melanie's clients enjoy an average growth rate of 172% within the first year while creating more time for living their dream lifestyle. View her full expert profile  here.  

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This call is FREE of charge and open to the public. 

====>>>>  Register for the call here.

 

Can't make the call?  No problem!  All participants will get the mp3 recording of the call.

Please join me next Thursday afternoon for an enlightening call on this unique topic!

If you are ready to banish overwhelm and discover how simple it is to accomplish massive results by leveraging other people's strengths, you need to listen in to this program!

To your online success!

PS - Even if you can't make the call, all participants will get an mp3 recording of the call.  Register today!

Instant Teleseminar

Instant Teleseminar

I've tried most of the free teleseminar systems and have run into difficulties with them all, from being locked out of my bridgeline to the failure of the service to record my presentation to callers being unable to join the call.

Because of these difficulties, I decided I need to pay for a teleseminar service, and I chose  Instant Teleseminar.  What is most attractive about the service is that you get 2 backup recordings of every call.  The edited version begins when you hit the "start recording" button in your web interface.  The other 2 automatically begin recording as soon as you call the bridgeline, so it records everything, including the computer voice prompts.  However, it was this version of the recording that recently saved me when one of my recordings cut off before the presentation was finished.  Lesson learned -- add 30-60 minutes to each presentation time in this service in case your session runs over.

I also like the fact that listeners can either call the teleconference line (which holds 200 callers) or listen via the web (up to 2000 listeners).  This is very convenient for listeners outside the US who don't want to incur expensive international toll calls.  Those listening via the web cannot interact live on the call.  However, there is a cool "ask a question" feature that is present on the event page where all listeners can ask questions.  The host can set the entire call to mute (helpful especially if you have a large number of people on the line) and just take question via the web interface.

The service also creates an event page that you can use as the event confirmation URL when someone registers for the call.  On it, you can easily link to a handout or study guide that you are making available as a part of the call. 

Once the call is complete, you can direct all of your registrants to the post-event page, where they can listen to and/or download a copy of the call.

This service greatly reduces the number of webpage you have to create to support a teleclass.  The host web interface is very user-friendly and simple to use.

You can try out Instant Teleseminar for $1 for 21 days.  If you don't cancel during that time, you will then be billed at $47 per month for the service.

Host your teleseminars  here.

7 Steps to a Money-Making Brand featuring OnlineBizU's Branding Expert, Samantha Hartley

7 Steps to a Money-Making Brand featuring OnlineBizU's Branding Expert, Samantha Hartley

Tuesday, January 20, 2009 at 2 PM Eastern

(F-R-E-E for members of OnlineBizU.com.  Not a member?  Join here.)

Too many clients, too much profit and too much joy in your business? It's rarely the complaint I hear. More likely, you're fed up with your marketing because people just don't get it.  If you struggle to....

• Differentiate yourself from your competitors
• Explain an unfamiliar service or product to your prospects
• Attract the RIGHT clients consistently, or
• Charge the prices you're worth ...

....then this teleclass is for you!

Participants will learn:

• Signs and symptoms that your brand needs help
• The 7 steps you need to take to create a compelling, profitable brand
• Why even one-person businesses need a REAL brand
• Why branding yourself is actually quite difficult to do on your own
• How elated, euphoric, relieved and fulfilled you can feel when you finally are clear on your brand!

Samantha Hartley of Enlightened Marketing works with successful, socially responsible small businesses that still experience peaks and valleys in their income. She helps them to increase sales without selling out. Samantha specializes in helping her clients identify and communicate their brand value so effectively that they work only with perfect customers, charge premium prices and enjoy healthy profits. As a result, they become more joyful business owners!  Samantha has helped hundreds of small businesses in the US and abroad to develop brands and marketing strategies. She offers marketing assistance for budgets of all sizes, including 1:1 consulting projects, home study courses, group mentoring programs, teleseminars and a free ezine.

Easy Business Automation

Imagine being able to automate many of your day-to-day tasks.  What if you could dramatically reduce the time it takes to do certain tasks by using a simple piece of software or online service?  How many daily tasks would you like to put on remote control so they take care of themselves? 

Face it, there are many, many tools and applications available day-to-day to help you automate your business. However, it's not just about automation. It's about auto-piloting so you can free yourself up for profit-generating activities, whether that's creating a new product, marketing your business, or whatever it is that you do best.
 
I have spent lots of time visiting and trying out hundreds of programs and websites because I don't want to spend one more minute doing something manually if I can automate it  -- I just don't have the time.

Now I'll be revealing in detail how I run my business on autopilot.

Join me to find out how YOU can begin applying these key tools and strategies immediately:

• get your articles distributed all over the Internet in as little as 10 minutes
• record compelling client testimonials with just one phone call
• instantly back up all of the files on your computer without even thinking about it
• get found immediately by search engines using this one tool 2-3 times per week
• automate the signups for your email list and stay in touch with them without having to lift a finger
• easily show others exactly what you see on your screen
• see what others are saying about you online
• manage and delegate all the items on your to-do list with just one click

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--> It's My Next "Members Only" Call...

TUESDAY, AFTERNOON, December 16, 2008, 2:00pm Eastern

TOPIC: "20 Must-Have Tools to Automate an Online Business " with yours truly, Donna Gunter

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This call is FR*EE for the members of OnlineBizU.com. Members also get a comprehensive study guide and mp3 recording of this call at no extra charge, and other surprises too -- including access to tools, guides, and downloads to help them create and manage a successful business that helps them live a wealthy life.

Not a member? Then join OnlineBizU.com today so you can take advantage of this call and all the other member goodies each and every month.

Please join me Tuesday afternoon for an enlightening call on this unique topic! Get immediate access to all the info you need to market your business online here.

Call-in details and link to the study guide will be provided in the OnlineBizU.com forum.

Create Passive Revenue with a Profitable Subscription Membership Website Teleclass

Tuesday, November 18, 2008 at 2 PM Eastern

(F-R-E-E for members of OnlineBizU.com.  Join here.)

Everyone seems to have a membership website today of one sort or another. Subscription membership website provide an excellent opportunity create a passive revenue stream in your business, even during times of economic downturns. However, some membership sites are much more successful than others. What does it take to run a successful subscription membership website?

In this teleclass, you'll learn:

• Membership sites demystified
• Why you should create your own membership website
• The one secret that is VITAL for success when starting a membership site
• How to test and choose the right topic
• 3 kinds of membership sites to consider
• 10 types of content for your site
• Quick overview of various membership site software
• Secret add-on needed on your site for explosive growth

Want to sign up for the class?  It's easy -- just join OnlineBizU.com here.  Membership costs about $.55 per day -- less than a cup of coffee!