Getting subscribers to my ezine

Q:  I recently advertised my ezine as a part of a radio show I was on and didn't get a single opt-in. Should I have done something differently? And now that I have a sales page for my newsletter, which can I do with it?

Susanna Opper
Shawenon.com

Hi Susanna--

A:  Here are a couple of recommendations I have for you:

1.  Subscribing to an ezine doesn't get the response it once did.  Now, you have to give something away (report, audio, ebook) to entice someone to sign up for your ezine.

Here are a couple of articles on how to cretae that giveaway:

Grow Your List with an Effective Client-Capturing Device

5 Secrets to Moving the Free Line with Your Client Capturing Device

10 Most Effective Client Attraction Device Giveaways

2.  Your sales page (squeeze page) needs to have its own URL that's easy to say and to remember, especially if it's being promoted on a radio show.  You can see my ezine squeeze page here:  http;//www.TurbochargeYourOnlineMarketing.com.

Here's an article I've written about creating an ezine squeeze page:

How to Triple Your Ezine Opt-ins with a Squeeze Page

3.  And, once you have your ezine sales page and your client attraction device created, use the squeeze page URL whenever you speak or when you have an opportunity to drive traffic to your site, rather than using your website URL.  I regularly submit all articles I write to various article directories, and the URL I give in my bio (resource box) is the one for my ezine squeeze page, as seen here:

Internet Marketing Automation Coach Donna Gunter helps independent service professionals create prosperous online businesses that make more profit in less time by teaching them how to automate their businesses, leverage their expertise, and get found online.  Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.TurbochargeYourOnlineMarketing.com

Bonus tip:  For more help in creating and implementing these strategies, names of the resources and tools I use to implement these strategies, and answers to your questions, become a member at OnlineBizU.com.

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