I've been interested in podcasting for awhile, but could never figure out how to incorporate it into my regular marketing without adding another task to my already too-long to-do list. For the uninitiated, podcasting involves sending out digital audio broadcasts (mp3 files) over some type of subscription system -- an RSS feed, an iTunes subscription, or some other type of podcatcher so that you can listen to it on your mp3 player.
The brainstorm I had was to purpose the article I write weekly for this newsletter in yet another fashion--record the content of the newsletter and send it out in a podcast via my audio recording program, Audio Acrobat. Audio Acrobat makes it easy to create the podcast and submit it to various podcast directories. All I did was create a short intro, record the article content, and then add a couple of exit sentences to promote my business, and it was done! And, best of all, I didn't have to create another marketing tool from scratch, like another teleclass or creating an interview series with experts.
The most user-friendly podcatcher I've found is the one you can download free of charge at iTunes. I've got an iPod Shuffle and this is how I download podcasts and other types of mp3 files. Once you've downloaded iTunes, all you have to do to subscribe to a podcast is to go to "Advanced" on the iTunes menu, down to "Subscribe to Podcast", and fill in the URL of the podcast. If you want to subscribe to the Get More Clients Online Podcast, here's your URL: http://dgunter.audioacrobat.com/rss/get_more_clients_online_podcast.xml
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